Research Agencies, Are They The Solution In Developing Markets?
December 23, 2010 | 
Author
The problem that you can face in many developing markets is that research agencies, if existing, are as developed as the market they operate in. Their own information may be outdated and does not reflect the current market status. Read the rest of this entry »
Posted in Business | 
Tags: Developing Markets, Market Research, Marketing Research, research agencies | 
No Comments »
The In-house Research Stage in Developing Markets.
As mentioned in earlier articles, the market research task was not easy in some of the developed markets where I worked. Often, I was faced with minimal and outdated information. In this article, I will introduce the first market research approach we used in those markets which I call: The in-house stage. Read the rest of this entry »
Posted in Business | Tags: Developing Markets, in-house marketing research, Market Research, mobile telecom | No Comments »
Market or Marketing Research, Does the Term Really Matter?
To determine the market segments that are of interest to you (or your company) you often have to research the market. Your research is important whether you are studying the market to launch a new product or revising the strategy of an existing one. A well defined market research can also be the basis for your marketing research where In an extremely competitive market, your understanding of your existing or potential customers is essential for your success. Read the rest of this entry »
Posted in Business | Tags: Data Collection, Developing Markets, Market Research, Marketing Research, Segmentation | No Comments »
Market Information and Segmentation
When entering a new market, we analyzed the expectations within the capital city of the country we were planning to enter. The geographical approach was necessary to determine the needed investment for coverage (mountains, hills, bushes, buildings, distances, soil tests, etc...)While demographics were the basis to determine the potential of profit (People, Businesses, population density, etc…) Read the rest of this entry »
Posted in Business | Tags: Data Collection, Demographic, Geographic, Information, Market, Segmentation | No Comments »
Market Segmentation And Developing Markets
Market segmentation is a useful methodology when it comes to nowadays highly competitive markets. From my personal experience in mobile telecom, the market segmentation was not always something we were interested in. Read the rest of this entry »
Posted in Business | Tags: Challenges, Competition, Developing Markets, Market, Psychographic, Segmentation | No Comments »
Don’t Breathe!
Apparently the product follows the World Health Organization (WHO) formulation. Although I don’t know how safe is the d-phenathrin but I assume that the WHO knows what they are doing (key word being assume). However, on the instructions, it says that the crew should inform us to avoid inhalation. I never remember anyone letting me know throughout multiple trips that I should avoid inhalation. In one of the flights I even recall the hostess stating “it is perfectly safe”. The instructions are repeated again on the container “Do not breath spray mist” all in capital letters. Read the rest of this entry »
Another Plane Trip in Africa
For a change, the airplane arrived on time and the check-in process went smoothly. Not a very common practice when it comes to travel experience within Africa. I was booked as a Business class passenger so my frustration should have been minimal. Read the rest of this entry »
Let’s check some more!
Airports security is an issue that has been discussed and debated a lot. To some it has become a phobia; to others it is considered a pure screening process, while to the few it is a pure money making business. To each their own valid arguments and refutable ones, to me it is simply about my flying experiences. Read the rest of this entry »
Posted in Travel | Tags: Airport security, American Passport, security agent, security check, traveling experience | 1 Comment »
Market segmentation and the 4Ps
In an attempt to define market segmentation, a writer defined the market as a group of users with similar needs. To me this is an incomplete statement, as I see the market to be where goods and services can be exchanged. Although typically nowadays goods and services are exchanged for money, it doesn’t make it the only way of exchange as you can trade your products and services for other products and services (barter). Read the rest of this entry »
Posted in Business | Tags: 4Ps, Market, Market segment, Marketing, Marketing Mix, mobile telecom, Segmentation | No Comments »
AMPU or ARPU?
AMPU (Average Margin Per User) is a fairly new term used in mobile telephony. Its supporters claim that it is a better indicator than the widely used ARPU (Average Revenue Per User). Its calculation is rather easy as it consists of subtracting the ACPU (Average Cost Per User) from the ARPU: AMPU=ARPU-ACPU. Read the rest of this entry »
About Osman
